L&G Appoints Shaun Holdcroft as Head of Affordable Homes
5 September 2025
The appointment positions L&G Affordable Homes for continued growth
L&G announces the appointment of Shaun Holdcroft as Head of Affordable Homes.
Shaun will lead the operational direction of L&G’s Affordable Housing business, which was established in 2018 as L&G’s developer and operator of affordable housing. Having been part of the business since its inception, Shaun brings deep sector knowledge and a proven track record of delivery. His appointment reflects our commitment to continuity, quality, and customer service as the business evolves and continues its growth.
Shaun’s predecessor, Ben Denton has been appointed as Head of Strategic Growth (Affordable Housing) within L&G’s Asset Management division. Ben’s leadership as CEO has been instrumental in building the affordable housing platform from the ground up, and he will now focus on accelerating L&G’s expansion in the affordable housing sector, leveraging his strategic insight and deep industry relationships to scale the offering as a core component of L&G’s private markets housing investment platform.
These leadership changes support L&G’s actions bringing the affordable housing business closer to its Asset Management division and foster greater connectivity between its operational and fund management businesses. This alignment supports L&G’s broader mission to mobilise capital at scale and deliver new housing solutions to address the UK’s affordable housing challenge.
Dan Batterton, Head of Housing (UK), L&G, said:
“L&G’s Affordable Homes business has developed from a start-up into a market leader within the sector, and these changes reflect a natural evolution in its journey as we scale-up investment into our housing platforms. I look forward to continuing working closely with Shaun and Ben in this next chapter for the business.”
Shaun Holdcroft, Head of Affordable Homes, L&G, said:
“I am delighted to be taking on the leadership of our Affordable Homes business. Having helped at every stage to create the business we are today; I have a deep understanding of the impact we make in the lives of our customers. I’m committed to building on that success through delivering and responsibly managing more affordable homes across the UK”.
Ben Denton, Head of Strategic Growth (Affordable Housing), L&G, said:
“During my leadership of L&G’s Affordable Homes business over the past several years I’ve been proud to see it grow from a bold idea into a nationally recognised provider with over 8,000 homes in operation or development. I’m pleased to now be taking on a wider remit growing L&G and third-party investment into the sector – building on our record of delivering the high-quality, accessible housing that is desperately needed on a national scale.”